![]() Last year, Rovio raised $42m from venture capital firms including Accel Partners, which previously backed Facebook and Baidu, and Skype founder Niklas Zennstroem's venture capital firm, Atomico Ventures. If successful, the company says it could go public as soon as next year, offering a possible pay day to its backers. Rovio is also expanding into merchandising, modelling its long-term strategy on Walt Disney by selling a range of stuffed animals and other toys, as well as branded playground equipment which then bolster branding for its games. In three years from now we want to see Angry Birds and Bad Piggies as strong vibrant brands out there," Petri Jarvilehto, head of gaming at Rovio, told Reuters in an interview. "We see Bad Piggies as a long-term brand-building exercise. The company said it was hoping the new game would breathe additional life into its brand. In Bad Piggies, instead of shooting with a slingshot, players build vehicles that help the characters get the birds' eggs. Over the past two months, Rovio's revenue-generation ability has suddenly slipped badly," said analyst Tero Kuittinen from Finnish mobile analytics firm Alekstra. That compares for instance with the 240 million attracted by offerings from US-based Zynga, such as the Facebook -based Farmville.īut there are signs Rovio is losing its momentum.Īmazing Alex, the first non-Angry Birds game in more than two years from Rovio, hit No 1 on download charts in July but has since slumped to outside the top 50, while Angry Birds Space has dropped fast from the top-grossing lists. It has remained at the top of gaming charts, with more than a billion downloads, and had 200 million monthly users at the end of 2011. Extremely unique, extremely hidden, and extremely challenging sandbox level that may be unlocked by collecting 10 skulls.The highly-addictive game helped Rovio's sales jump 10-fold to $100m last year, a fraction of the €38.7bn which Nokia chalked up.9 or more sandbox levels to put your imagination to the test!.When you achieve three stars on a level, you unlock more than forty bonus levels. ![]()
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